Data Integration: Building a 360-degree View of Customers
Fully integrate fragmented data from many platforms of the bank to form a complete 360-degree view of customers, carry out normalized maintenance of effective customers, maintain regular and directional contact with customers, and realize daily operations for customers. Carry out data mining and analysis over a certain period of time;
Channel integration: seamless connection between different channels
Based on the mainstream B/S architecture, it is built with the current popular big data platform, distributed micro-services and other technologies, and has the characteristics of high stability, high reliability and high scalability;
Customer classification: circle classification, differentiated management
By analyzing the attributes, behaviors, needs and other information of customers, seek the individuality and commonality among customers, and classify and classify customers;
【Constructing customer portraits: differentiated maintenance and precision marketing】
Build a comprehensive customer portrait from the customer's basic information, behavioral information, and psychological information. After forming customer segmentation profiles, help banks to tap customer needs based on customer profiles, effectively integrate product services with customer needs, match target customers, and achieve differentiated maintenance and precision marketing for different customer groups;
